Accountants are hungry for growth in both new revenue and more clients. Our Family Office Services Report confirms attracting SMEs, Professionals and High Net Worth Individuals is a top priority.
To attract these ‘ideal’ clients, your practice needs to differentiate its value proposition and create its own unique identity.
After establishing your point of difference, there are a range of innovative, low cost marketing strategies you can implement to attract high value clients to your practice:
1. Social media – sharing interactive insights to find/connect with ‘ideal’ clients;
2. Technology collaboration with industry associations and groups;
3. Thought leadership branding and positioning;
4. Centres of influence development and management;
5. Structuring formal client referral programs.
We are inviting accountants and financial planners who are interested in expanding their client base to attend a webinar featuring more information on these exciting growth initiatives.
I encourage you to register. You need to be a Bstar Club Member or Alliance Partner. Click to learn more.