New ideas to attract ideal clients

New ideas to attract ideal clients
April 4, 2019 admin

Accountants are hungry for growth in both new revenue and more clients. Our Family Office Services Report confirms attracting SMEs, Professionals and High Net Worth Individuals is a top priority.

To attract these ‘ideal’ clients, your practice needs to differentiate its value proposition and create its own unique identity.

After establishing your point of difference, there are a range of innovative, low cost marketing strategies you can implement to attract high value clients to your practice:

1. Social media – sharing interactive insights to find/connect with ‘ideal’ clients;

2. Technology collaboration with industry associations and groups;

3. Thought leadership branding and positioning;

4. Centres of influence development and management;

5. Structuring formal client referral programs.

We are inviting accountants and financial planners who are interested in expanding their client base to attend a webinar featuring more information on these exciting growth initiatives.

I encourage you to register.  You need to be a Bstar Club Member or Alliance Partner. Click to learn more.